MiniMASS is the NGO, established in March 2012 in Cluj. We have noticed that a superficial look over the Romanian urban environment shows a crisis of identity and of possibilities for civilized cohabitation, while dedicated and specialized research can actually provide solutions, on low- or large-scale, with immediate or long-term effects. This pursuit fits into a general tendency, still in its early stages, of urban civic activism and the promotion of this spirit. Thus, we aim to collaborate with other institutions (associations and design studios) with the same affinities, from Romania and abroad.